A brand doesn´t stop at the logo

A visual identity can look convincing in a presentation and fall apart the moment it reaches a website.

The problem is rarely the logo. It is everything around it: how type scales, how images are cropped, how much space a page is allowed to have, what happens when a button is pressed, or how the system behaves on a screen half the size.

For us, digital design is not where an identity is applied. It is one of the places where the identity is actually defined.

What if a place could be experienced beyond what is immediately visible?

Interactive Places grew out of years of observing Hong Kong and Macao - their streets, people, objects, routines and the small details through which a place reveals itself.

Developed through photography, moving image and augmented reality, the project explores the relationships between people, places and objects, moving from individual observation towards the wider cultural and social dynamics that shape everyday life.

Photography captures a moment. Moving image brings back time, movement and sound. Augmented reality allows another layer to appear, extending the photograph into a parallel narrative that can be explored rather than simply viewed. The process moves deliberately from photographic capture to video and then to an augmented experience.

Technology, however, is not the subject. It becomes another material for design - a way of bringing image, sound, memory and place together, and of exploring how a static image can become an experience.
Interactive Places asks what happens when we look again - at familiar spaces, overlooked details and the stories they hold.